More news in the LP-world. Today it was officially announced that [PIAS] Recordings (Play It Again Sam – independent record label with a global reach) has partnered with US-based management firm and label, State of the Art (SOTA) for music by LP.
Photo by Darren Craig shared by Music Week (leading trade media brand for the UK music industry)
More after the press release via Music Week by Andre Paine: Under the new deal, PIAS will utilise the local expertise of their global network to release and market the US-based artist’s forthcoming music throughout most of Europe, Asia, Australia, and New Zealand.
Russell Crank, PIAS Recordings head of A&R, said:
We’re delighted to have signed LP to our PIAS Recordings imprint. As a songwriter and performer, LP is one of a kind. The project has a truly global reach and requires the sort of international ground campaign where you really see the PIAS network come into its own. With LP meaning so many things in different markets, we intend to really elevate her status on all levels, with tailored strategies that only local know how on the ground together with global co-ordination can achieve.
Nick Bobetsky, from SOTA added:
We are thrilled to partner with PIAS Recordings as we continue to expand LP’s record label network around the world. Her impact is truly global, and PIAS Recordings is an exciting partner to implement a global strategy with regional expertise, attention, and passion.
Those news first came to my attention after a tweet by @inertiamusic from July 6th: “Newly signed to [PIAS], LP, is taking a virtual trip around the world in a month’s time! Grab yourself a ticket here: https://bit.ly/lpworldtour.”
Above video was shared by LP with information “A behind the scenes moment from The One That You Love, out July 23!!” LP’s new single is on pre-save now. We will be ‘seeing’ LP virtually on the 1st of August, when she will perform a fully produced livestream concert.